The Moving Company SEO Checklist

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The Moving Company SEO Checklist

SEO should be part of every moving company's marketing arsenal. Here is the checklist that you can use to make sure you've got all your bases covered.

SEO Strategy & Keyword research

Identify main services and target locations

Conduct keyword research using tools like Google Keyword Planner, Ahrefs, or SEMrush

Analyze competitor keywords and search trends

Create a keyword map, assigning target keywords to specific pages

Set realistic goals and KPIs for organic traffic and rankings

Website Layout & On-Page SEO

Recommended Pages

Homepage

About Us

Services (Residential Moving, Local Moves, Specific Items like Pianos etc. Commercial Moving, Long-Distance Moving, etc.)

Service Area Pages (Cities, States)

Testimonials or Reviews

Blog or Resources

Mobile Friendliness

Ensure the website is responsive and adapts to different screen sizes

Test the website on various mobile devices

Optimize touch elements and spacing for easy mobile navigation

Minimize pop-ups and interstitials that disrupt the mobile experience

Page Layout

Use clear, descriptive titles and headings (H1, H2, etc.)

Optimize meta titles and descriptions for each page. You should be optimising for Click-Through-Rate. Make them as attention grabbing as possible.

Ensure proper use of header tags and logical content structure

Include relevant keywords naturally throughout the content

Optimize images with descriptive alt tags

Implement schema markup for enhanced search snippets

Page Speed

Minimize page load time by compressing images and optimizing code

Enable browser caching and use a content delivery network (CDN)

Minimize the use of plugins and external scripts

Optimize server response time and consider upgrading hosting if necessary

Local SEO

Claim and verify Google My Business listing

Ensure consistent NAP (Name, Address, Phone) information across all online listings

Optimize GMB listing with categories, description, hours, and photos

Encourage customers to leave reviews on Google and other relevant platforms

Create and optimize local content (city guides, local events, etc.)

Build local citations on directories like Yelp, Bing Places, and industry-specific sites

Link Building

Identify high-quality, relevant websites for link building

Reach out to local businesses, partners, or suppliers for link opportunities

Participate in local events, sponsorships, or charities to earn links

Create valuable, shareable content that naturally attracts links

Monitor and disavow any spammy or low-quality links

Content Marketing

Develop a content calendar aligned with target keywords and audience interests

Create blog posts, guides, and resources that address common moving questions and challenges

Utilize visuals like images, videos, and infographics to enhance content

Optimize content for readability, including short paragraphs, subheadings, and bullet points

Promote content on social media and through email marketing

Regularly update and refresh existing content to maintain relevance

Conversion Rate Optimisation

Create clear calls-to-action (CTAs) on key pages to encourage conversions

Optimize lead forms for simplicity and ease of use

Test different CTA placements, colors, and copy to improve conversion rates

Implement exit-intent popups or chat widgets to capture leads

Create targeted landing pages for specific services or promotions

Analytics & Reporting

Setup and configure Google Tag Manager.
Set up and configure Google Analytics
Define and track key metrics like organic traffic, bounce rate, and conversions
Set up goal tracking for form submissions, phone calls, or other desired actions
Create custom reports and dashboards for easy monitoring
Regularly analyze data and adjust strategy based on insights

Other Related Technical Items

Ensure the website is properly indexed by search engines

Fix any broken links or 404 errors

Implement 301 redirects for any changed or removed pages

Create and submit an XML sitemap to search engines

Set up Google Search Console and Analytics for tracking and insights

Ensure proper use of canonical tags for duplicate or similar content

Get the Ultimate Moving Company Marketing Strategy

Inside you'll find the ultimate playbook for growing your moving business. All the strategies that work in 2024.

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